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On the mobile side, Salesforce launched a new version of Salesforce specifically designed for touch-screen devices like the Apple iPad, iPhone and Google Android Devices. Touch.salesforce.com uses HTML5 technology, which Benioff said lets developers build native apps for mobile devices. The new service lets users access Salesforce from smartphones and tablets. Customizations and recently accessed items are synced from touch.salesforce.com among all mobile devices, be them laptops, smartphones or tablets. The first touch.salesforce.com release is slated for general availability in early 2012. The first release will focus on Sales Cloud objects and related customizations, Salesforce said. Touch.salesforce.com will also enhance the Force.com by letting Force.com developers mobilize existing Force.com apps and build new, secure mobile apps quickly and easily.
"All of that hard work, all of the investments … are now running native on these devices," Benioff said.
Salesforce co-founder Parker Harris added: "This technology is going to permeate everything we do."
And for open cloud computing, Salesforce showcased new advancements within two of its key cloud platforms Heroku and Database.com to help developers target the social enterprise to build social, mobile and cloud apps.
First, Heroku for Java opens the door to Java developers and adds new language support to Heroku, which has long been a Ruby-based platform. Salesforce acquired Heroku last year and the platform now supports Java, Ruby on Rails, Clojure and Node.js.
Salesforce also showed off an With another Chatter update that has open cloud computing at its heart, Chatter Connect opens up chatter to third-party applications, using a REST API developers can integrate chatter into other applications, like intranets and portals, custom mobile apps and enterprise apps. Salesforce also launched Chatter for SharePoint, which lets users embed Chatter feeds into SharePoint MySite or TeamSite and share documents from SharePoint to Chatter.
Meanwhile, Database.com, Saleforce's underlying multi-tenant cloud database service for developers, is now generally available and Salesforce has launched Database.com Data Residency Option, which lets companies keep readable versions of sensitive data where they want and still fulfill all data requirements while using Database.com. Data can stay in a user data center or in a Salesforce data center.
"This lets you take data that may be in your data center and include it in your Salesforce.com applications," Benioff said.