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Along with Bluewolf's survey around social enterprises, Salesforce partner and cloud provider Appirio polled Dreamforce 2011 attendees about their social enterprise plans to get a pulse on the traction social enterprise is gaining.
Appirio found that 42 percent of respondents defined the social enterprise as engaging and marketing to customers on public networks, while only 19 percent said they felt it was making internal processes social.
Additionally, 38 percent of Appirio respondents said Salesforce Chatter is the social app they use most often at work to stay connected with colleagues and customers, while Facebook and LinkedIn ranked second and third, respectively.
For integration, Appirio survey takers said they'd most liked to see Chatter integrated with other social apps like LinkedIn and Facebook, 67 percent, or e-mail, 24 percent.
And lastly, 50 percent of respondents ranked their companies' social enterprise strategy somewhere in the middle of anti-social or very social. No respondents claimed to be very social, Appirio found.
"The results from our Dreamforce 2011 attendee survey parallel what we're hearing from many customers and prospects. Most people understand the benefits of the social enterprise, but very few claim to be social experts,” said Balakrishna Narasimhan, senior director, corporate strategy, adding that this increases the need for a strong partner to tackle the social enterprise, as companies “need a trusted adviser in this area and a plan to make sure they get they get real results from their social investments."
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