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Is that a power consumption quoting tool and measurement solution?
The opportunity first of all is to convince the end user that he needs to buy the right technology that will enable saving energy over time. It is TCO (Total Cost of Ownership). We need to make sure the solution provider has the right tools. And that is where the solution provider has an opportunity to really bring his own value add, to sell his recurring services.
The PDU will be able to provide the power consumption at the outlet level. And the UPS will be able to do the same at the outlet grouping level. That is something Eaton can do that most of the other players cannot. By having this and with software that can generate reports that will be able to export the data in a format that solution providers will be able to use in their (price) quotation systems to sell the service. It is not Eaton that will be selling the service to the end user. The solution provider will take the Eaton tools to sell a recurring revenue service.
So solution providers will be selling a recurring revenue power consumption PDU , UPS outlet level monitoring for the customer much like a managed service. Will Eaton take a percentage of that recurring revenue?
We sell the hardware and then the solution provider can build his own recurring (revenue) model out of that. We will not charge them for anything.
We are leveraging a lot of open source technology and we are a big proponent of open source. We provide our own set of tools to manage Eaton products. If they have APC or other branded tools, we can integrate them into our solutions. If we have not designed the device to really manage it the solution provider can do it themselves if they want to.
Is this an update to Intelligent Power Manager?
It is Intelligent Power Manager. We are doing quarterly updates and we keep on adding new features. In the last round of improvements we added tools to calculate PUE (Power Utilization Effectiveness). The big thing currently is to measure how much power do I bring inside my data center and how much do I waste through the power consumption of servers, storage, UPS. The PUE support gives you all the tools to calculate PUE within the data center.
When will solution provider partners be able to get this new capability?
I think they will have a fairly comprehensive set of tools available in the upcoming release of the Intelligent Power Manager in April. You will have the ability to do these things plus a few other things that are still totally confidential that will enable a key data center issue which is to be able to associate power with IT devices. To be able to track these IT devices.
Virtualization is raising the level of complexity in the data center where IT managers no longer know where their systems are physically located. That SQL database is running somewhere but is it in this rack or that rack. Yesterday it was here, but where is it today? We are developing technologies that will enable the tracking of this, to know real time where is what.
Is that Physical outlet layering monitoring you will be doing?
It is going to be software and firmware based. We don't want to add additional cabling or sensors to be able to track and measure.
Where is the technology going to sit inside Intelligent Power Manager?
Intelligent Power Manager will collect the data. But the data will be tracked and measured at the PDU level. The PDU is the power device that is the closest to the IT system. You can track power consumption on each outlet and know they dynamically get reallocated.
How much would that solution cost an enterprise customer today?
Six figures or more. But that is not what we are thinking about.
Isn't the breakthrough providing power consumption management monitoring at a price performance level that customers and solution providers have never seen before?
Yes. People are aware they have an issue because the data center is running out of power which is happening more often than we believe. We need to fix it and if we can come up with something that is at a price point where it becomes a no brainer I think the adoption will explode.
What is the biggest problem in the data center with regard to power?
It is providing the information. That is the monitoring aspect of it. As long as people don't realize the utility bill costs (this will not change).
Most customers do not realize that in order to run their data center they are consuming three times more energy than what they need to run their manufacturing line. When they realize this they see it's an issue that needs to be addressed. That is how much it costs to run a data center. Eaton has solutions to help them reduce these costs.