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CX's offerings make it possible for users to put comments, almost like a social media stream, on top of content, comparing it to micro blogging in a cloud storage platform.
"We're interested in how people collaborate and work together," Vandenbos said, adding that the three pillars of CX's play are collaboration, communication and discovery. Storage and sync are becoming commodities, Vandenbos said, but the differentiators going forward will be security capabilities and collaboration features. Deeper integration with common software and hardware platforms will also be key as the market for cloud storage and file sharing evolves.
CX works on a computer, an Apple iPad, an iPhone and will soon be released for Google Android and BlackBerry. While the main purpose is similar to its key rivals -- save content on the device, make revisions and publish to the cloud while distributing to group members -- CX has seen steady growth. Vandenbos said that CX is also investigating a channel play where it would build a roster of resellers and partners as part of its go-to-market.
Accillion and CX join a growing list of cloud storage and file sharing offerings targeting the enterprise and the channel with their wares. Late last year, file sharing and collaboration mainstay YouSendIt launched a channel program around its enterprise-focused play. And Box.net, which launched a channel program last year as well, has made many steps to move from the consumer into the enterprise.
For its part, Dropbox has also made a business push and with the launch of Dropbox for Teams in October adds new controls for SMBs to keep tabs on cloud storage and file sharing environments.
Still, up-and-coming cloud storage players are gunning for Dropbox, and in some cases, they make no bones about who they're targeting. "8x cheaper than Dropbox" and "it's OK to break up with Dropbox" are just two of the many pointed slogans of Insync, a cloud storage offering that leverages users' Google accounts to create a Google Docs storage locker.
Insync's key is that it uses Google's cloud to let users save, share and sync local documents between devices, and those documents can be accessed while offline.
"Besides allowing you to utilize Google's cheap storage, Insync allows you to sync files in Google Docs across all your devices, Dropbox-style," the company said in a blog post upon its launch. "But our unique feature is the support of multiple Google Docs accounts, allowing you access to your Gmail and Google Apps accounts from Finder and Explorer."
"Finally, an alternative to Dropbox worth trying," Insync CEO and co-founder Terrence Pua wrote.