DreamWorks CEO: HP Has Played Huge Role In Our Success


Hewlett-Packard is going through a tumultuous period, but longtime partner DreamWorks Animation has got its back.

In a Tuesday keynote at HP Discover in Las Vegas, DreamWorks CEO Jeffrey Katzenberg highlighted the role HP technology has played in the making of the animation firm's series of blockbuster films. He also offered a glimpse of how DreamWorks is using strategic HP technologies such as cloud computing, security and big data analytics to make its business run more efficiently.

DreamWorks was HP's first cloud-computing customer, signing up five years ago to use what was then known as HP Flexible Computing Services. DreamWorks uses HP cloud infrastructure to handle spikes in compute demand, and it is currently offloading about 20 percent of its animation rendering to HP, Katzenberg said, adding that this figure is "steadily increasing".

[Related: HP Storage Integrates Autonomy Tech For Context-Based Archiving, Search, Cloud]

"Without the cloud, we would have to invest tens of millions of dollars in physical [infrastructure] expansion," Katzenberg said.

With the arrival of multi-core processors, cloud is becoming even more important to the animation industry.

DreamWorks is working with HP and Intel on a set of tools that will enable animation artists to work on characters at full resolution, in real time, without rendering, according to Katzenberg.

Katzenberg said these tools are part of what is probably the largest R&D project ever undertaken by a technology company. "Until now, artists have had to work at the speed of technology. Soon they will be able to work at the speed of the imagination," he said.

DreamWorks is also a longtime customer of HP security software. HP provides "the best intrusion prevention system on the market," which is critical to keeping unreleased movies from being pilfered from DreamWorks' network and posted online, Katzenberg said.

For the upcoming "Madagascar 3," DreamWorks is using HP software to secure the half-billion or so files that comprise the film, he said.

NEXT: How DreamWorks Uses Autonomy Technology


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