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Within the service provider space, adoption of vCloud Director, a management tool for pooled compute, storage and networking resources, is not proceeding as quickly as VMware had hoped. This is due in part to the high level of technical expertise required to get it up and running, sources told CRN recently.
"We've deployed vCloud Director with a few customers. It is really complex to do and requires a strong engineering effort because it has a lot of things in it that integrate with other technologies," said a source, who requested anonymity.
This is why VMware's acquisition last month of DynamicOps, a Burlington, Mass.-based startup, is being hailed as a strategically shrewd move. DynamicOps extends vCloud Director's management reach to other vendors' public and private cloud resource pools, a capability it did not have previously.
For VMware partners that do not offer services, the vendor's entry to the cloud services market could be a positive because it could drive down prices, according to Robert Germain, vice president of engineering at Hub Technical Services, a South Easton, Mass.-based VMware partner.
"My initial reaction [to the Project Zephyr report] was, 'oh great, another choice,'" Germain told CRN. "But there is still huge money to be made in the hybrid cloud market."
Rand Morimoto, president of Convergent Computing, an Oakland, Calif.-based virtualization solution provider, sees similarities between VMware's Project Zephyr and Microsoft's Surface tablet. Both cases can be interpreted as a vendor breaking with tradition to illuminate the path forward that it deems best.
"On one hand, I can see how these companies can have better control over production, delivery, and service and that the OEM or partner model limits an organization’s agility in action," Morimoto told CRN. "But on the flip side, it puts these organizations in competition with their partners and gets them into business models that are new or different that they haven’t done before."