GreenPages Unveils Its Secret Cloud Weapon: Project CMaaS


GreenPages is essentially providing customers with a cloud management framework and service along with the technical talent to successfully implement a cohesive cloud computing strategy, said Dupler.

“We have basically created an integrated platform with two components: the platform itself and the day-to-day operations behind it -- the people and process are at least half the solution,” said Dupler. “There is a blend of home-grown technology and IP [intellectual property] built around our managed services team and then we are partnering [with vendors] on some of this as well.”

“We’re going to cover the 20 percent of features that deliver 80 percent of the value, and then if we are working with a midmarket customer that needs more robust functionality, we can then integrate a piece of the suite from a vendor into this platform,” said Dupler. “What we are trying to do is bring the core that gets customers the base-level functionality they need to really manage in an enterprise hybrid cloud world. And then, as they scale and need to get more robust functionality in some area, we’ll integrate with other technologies.”

Dupler said it was too early to talk about the vendors working with GreenPages on the CMaaS offering. “If we had another month, I think we’d be able to bring this to the market and say: 'This is nailed -- here is what we are coming out with.'" he said. "Right now what we are saying is these tools run and are available today. We could be bringing these to market tomorrow, but we are rationalizing the last part of the strategy."

Dupler said the CMaaS framework is critical to the future success of GreenPages. “Solution providers in the future have to be integrating business services not physical technologies anymore,” he said. “That is what we have to become. That is why apps and [cloud] management become important. In a cloud world, companies like GreenPages need to be about business process, integrating business service platforms. Apps and Data. That is what the market is about.”

Dupler said he sees cloud management as a growing piece of the company’s business over the next five years. In fact, he sees management products and services soaring from 10 percent of the company’s sales today to more than 50 percent of sales in five years.

The CMaaS offering is part of a one-two punch that also includes a significant GreenPages investment in application development focused on application modernization, big data and business intelligence.

“This is the next evolution of the knowledge worker and IT,” said Dupler. “It is really to be able to understand the essence of the business and how to use technology to differentiate it. Everything we are doing in cloud right now is about business velocity. So businesses can react, migrate their application platforms, execute on new ideas, create competitive advantage and empower their employees.”

Published Aug. 10, 2012