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vRAM still applies to VMware's service provider partners, but they are intimately familiar with the consumption-based model and actually prefer to purchase VMware infrastructure this way.
"[vRAM is] part and parcel to what service providers are used to," Jared Wray, founder and CTO of Tier 3, A Seattle-based service provider and VMware partner, told CRN in a Monday interview. "Every service provider wants to be usage based anyway. All the SPLA agreements are usage based, so I don't think it's really going to matter for us."
While vRAM creates headaches for many VMware partners, others saw it as a bold, future looking move that could have paid dividend had it been given a chance to take root.
"I don’t blame VMware for trying something new -- it’s a new space. There are a variety of issues, and we need be creative," said Ken Phelan, CTO of Montvale, N.J.-based Gotham Technology Partners. "As an industry, we need to try new things, keep the things that work and get rid of things that don’t."
However, with VMware entering new markets and fighting against improving competition to its core server virtualization business, it may have decided it did not have the luxury of waiting to see if customers would warm to vRAM.