Targeting the growing need for enterprises to develop mobile cloud strategies to accommodate smartphones and tablets in the workplace, appMobi on Monday launched privateStack, an HTML5-based, app development and cloud services platform.
The company is also building a channel network of resellers to help sell privateStack in the U.S. and internationally.
The privateStack platform allows businesses to develop their own cloud stack for mobile apps for business operations, including sales, customer service and operations.
Using privateStack, businesses can use HTML5-based mobile apps across platforms while maintaining control over security, hosting locations and gateways. The apps can support Apple iOS- and Android-based apps, or they can be used in secure corporate networks.
"We are giving enterprises the ability to take the entire stack of mobile application development and management software and host it on their own private cloud," said Sam Abadir, CTO of Lancaster, Pa.-based appMobi, in an interview with CRN.
The privateStack cloud services platform includes authentication, rich media push messaging, mobile app analytics, remote app updates and social network interfaces.
Abadir said appMobi has reseller partners in the U.S. and internationally, and it is looking to expand its partner network.
"Our model is to provide the software for enterprises and resellers," Abadir said. "We're working small and large resellers."
The privateStack platform can be sold directly to enterprises and is also available on the Amazon Web Services (AWS) store.
One analyst said enterprises for the most part have not yet developed the mobile services appMobi offers, but they will seek to develop those services soon.
"If you look at mobility issues, most companies are barely getting started on an enterprise-wide strategy," Kevin Benedict, founder of Netcentric Strategies, said in an interview. "In the next 24 months, everything will be architected on mobility. They are going to understand that everything has to work on mobile devices."
PUBLISHED SEPT. 17, 2012
This story was updated on Sept. 17, 2012, at 5:06 p.m. PST, to include the comments from analyst Kevin Benedict, founder of Netcentric Strategies