Salesforce said Friday it is adding social analytics to its Marketing Cloud platform, allowing customers to access data analysis related to their business from 20 vendors.
Using a dashboard on the Salesforce Marketing Cloud platform, users can identify and leverage data specific to their businesses, including sales leads, social listening, related content, engagement, advertising, workflow, automation and measurement, topic trends and keywords.
"Marketers are looking for sophisticated social media and social business information, and they want more and more insight from social media," Rob Begg, Salesforce's vice president of marketing for the Marketing Cloud business, said in an interview. "These analytics partners bring all kinds of social insight."
Marketing Cloud is one in a series of social networking programs, designed to leverage the company's cloud-based applications to help businesses in sales, marketing, communications, data collection and analysis.
Introduced in September at Salesforce's Dreamforce conference in San Francisco, the Marketing Cloud is integrated with technology it gained from two companies it purchased in the last year. Salesforce bought Radian6, a social media-monitoring provider, for $340 million in March 2011, and purchased Buddy Media, which manages social media accounts, for $689 million in August 2012.
The analytics companies partnering with Salesforce for the Marketing Cloud, include Bitext, Calais, Caterva, Clarabridge Link, EpiAnalytics, Kanjoya, Klout, Kred, LeadSift, Lexalytics, LinguaSys, Lymbix, Metavana, OpenAmplify, PeekAnalytics, Rapleaf, Solariat, Soshio, The SelfService Company and Trendspottr.
Available Friday, the Marketing Cloud basic edition starts at $5,000 per month, which includes 1,000 partner credits. Additional blocks of 10,000 credits can be purchased for $100 per month.
PUBLISHED OCT. 19, 2012