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VMware service providers that are competing with Amazon in public cloud, and have chosen to use services and high-level support to make their offerings more attractive, aren't as concerned by the competitive implications of VMware stepping into their turf.
"A VMware that continues to innovate is positive for our longstanding partnership and for the enterprise cloud market," Siki Giunta, vice president of cloud computing at CSC, a Falls Church, Va.-based service provider, said in an email.
ViaWest CTO Jason Carolan sees VMware Hybrid Cloud as "a big plus" for the partner ecosystem and expects it to increase interest in vCloud from partners and developers.
"Our differentiated services will continue to allow us to compete successfully with public cloud companies, but overall we view more vCloud customers, products and hybrid support as a plus to our market and customers," Carolan said in an email.
According to VMware's internal calculations, the size of the hybrid cloud opportunity will be $14 billion by 2016, and it will grow at a 30 percent annual rate during that period. And with a common platform spanning private and public cloud, with more than 85 percent of its revenue going through channel partners, VMware is set up to succeed in this space, Eschenbach said.
Eschenbach said VMware already has what it takes to succeed in hybrid cloud: A single pane of glass for provisioning, managing and deploying applications; a unified networking architecture; a common security model and a common support model for workloads, regardless of whether they're running in private or public clouds.
In VMware's view, public clouds are difficult to use because they have a different support structure and operating model than private clouds. But with VMware infrastructure on both sides, customers will get faster provisioning and time to market, Eschenbach said.
"This is the clear differentiation we are bringing to market with vCloud Hybrid Service," Eschenbach said.
VMware investors sure seemed to like the vCloud Hybrid Service and the updated guidance VMware executives gave Wednesday, as shares rose more than 8 percent to close at $81.37 in Wednesday trading.