Page 2 of 2
A VMware spokesperson reached by CRN Wednesday downplayed the gamification angle, noting that Cloud Cred is meant to enable interaction and team-building between senior and junior IT professionals.
"Cloud Cred does use badges and rewards, but really attempts to offer a team environment which is more than just gamification," the spokesperson said in an email.
Cloud Cred could be a test balloon for a company that is fervently positioning itself as a leader in the cloud space. Some enterprise vendors are already seeing results from adopting gamification.
At IBM Connect 2013 in January, Kudos Badges, a subsidiary of Australia-based IBM partner ISW, won the "Best of Show/Chief Technology Officer" award for a product that rewards users of IBM's Connections collaboration app. Ovum analyst Carter Lusher, in a blog post after the event, described this as "an important milestone for the emerging gamification market."
Badgeville, a Redwood City, Calif.-based startup, sells a product that rewards users of Salesforce CRM for diligently entering customer data, which, it claims, gives companies a better sense of their sales performance and pipeline.
If Cloud Cred succeeds in energizing VMware's user base and fostering team-building, it will be hard to argue against the move -- no matter how clumsy and misguided some channel partners might view the contest.
VMware's channel partners should find themselves ahead of the game by virtue of the cloud expertise they've already gained in selling and deploying the vendor's products. Chris Ward, CTO at GreenPages-LogicsOne, an Alpharetta, Ga.-based partner, recently signed up for Cloud Cred and instantly racked up 2,000 points for his existing VMware certifications.
"This looks like a fairly interesting site and will no doubt spur some interesting competition between individuals," Ward told CRN.