Pax8 Broadens Cloud Services Portfolio, Adds Autotask Integration


The integration of Autotask onto the Command Console will allow partners from a single pane of glass to catalog, quote, order, provision, manage and build customers in a cost effective manner, said Pax8's Totura. Additionally, Pax8 offers white-labeling around the centralized console.

"PSA [Professional Services Automation] is a key tool that we want to integrate with and make the facilitation of cloud so much easier," said Totura. "Autotask [is] about having accuracy between two disparate platforms and to make sure that they integrate and communicate without additional data entry."

Furthermore, the Autotask integration will benefit not only traditional IT resellers in the channel but also resellers and MSPs in the telecom channel, said Totura.

"Traditionally, [IT resellers] are more accustomed to selling cloud services, but what we are finding is telecom agents that want to get into this space," said Totura. "However, they are not comfortable building that customer recurring model, or doing technical support on a 24/7 model for end customers. Pax8 can support those services for them and, if they wish, in a white-labeled environment."

The channel represents an imperative force for Pax8 and its vendors, said Pax8's McCutcheon.

"As a commerce marketplace, we are enabling cloud business in all directions and doing it specifically through the channel because that's where the most value is for all parties," said McCutcheon "We believe that the end user needs that trusted advisor, a solution provider, and integrators for the facilitation of cloud commerce."

Currently, Pax8 is looking to add new vendors, said Totura.

"Our ability to expand our vendor line card will grow, and enablement and engagement programs will grow," said Totura. "Adding products to the vendor line card is one key expansion, and we are looking for vendors that are channel friendly, have a cloud offering and are attractive to the SMB space."

For the future, Pax8 is keen on creating and building up programs for partners to bring on more customers and remain successful, said Pax8's Walsh.

"We're a commerce marketplace for facilitation, engagement and investment, and we are spending money on these marketing programs to help our partners be successful," said Walsh. "An inevitable move to these services with the long-term relationships building with the channel, they can expect to see more of that, and more development on our Command Console to help them do business."

PUBLISHED NOV. 5, 2013


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