Born-In-The-Cloud Startup Affinity Cloud Connections 'Connects' VARs Intent On Capturing Cloud


Affinity

With the many opportunities, and sometimes unfamiliar territories, of public, private and hybrid cloud, it can be difficult for VARs to break into the cloud industry, and today the hype around cloud is certainly warranted.

Singer Judy Collins once sang, "I've looked at clouds from both sides now," and for Maureen Lindsey, 25 years of experience in technology has allowed her to see "both sides," too. The result is Affinity Cloud Connections (ACC).

As the founder and "chief connector" at San Diego-based Affinity Cloud Connections, Lindsey's company works with VARs to formulate strategies and provide their own portfolio of cloud solutions by "connecting" them with the right resources.

Lindsey initially wanted to be in an industry that was technical and dominated by men and now refers to herself as an "accidental technology expert." In the past, she has worked extensively with Microsoft and Citrix and gained experience as a consultant for software licensing and compliance. Affinity Cloud Connections has been launched as a "born-in-the-cloud" company.

In an interview with CRN, she talks about launching her business, breaking into the cloud industry, and how more women are needed in the channel. Here are some excerpts from the conversation. 

When did you start Affinity Cloud Connections and what does the company do for its customers?

I founded the company in October 2013, and we are a technical consulting company that helps technology providers become cloud services providers. Everything we do is related to the actual infrastructure, technology deployment and software applications. We accelerate time-to-market and revenue-generation opportunities. Partners rely on ACC to formulate strategies, create the plan and move it forward by bringing together the right technology and solution portfolio partners to drive it forward -- fast and efficiently.

I began to see a common pattern, that service providers struggled with where to start and how to bring the pieces together and that’s when the dream of Affinity Cloud Connections was born. ACC is here to connect people, create partnerships, and align strategies and technologies.

When you say you are connecting people, companies and opportunities within Affinity Cloud Connections, what does that mean?

Many, and perhaps most, technology companies want to offer cloud services and the window is six to 12 months. Those who aren’t preparing now are woefully behind, but many companies don’t know how to get started. That’s where I come in. The time is now, and Affinity Cloud Connections can bring companies to market with cloud services in as little as 30 days. I’ve been building an extensive network since 2005, so you don’t have to build the platform from scratch. I like to say that you only need to know Affinity Cloud Connections, because we know everyone else.

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