That kind of independent view of the market is critical given the single-vendor-focused cloud strategies that are grabbing the spotlight, Ward said. “Being vendor-agnostic is key to the conference,” said Ward, a member of the NexaGen Cloud Advisory Board. “Getting a holistic view of everything that is on the market and knowing which weapon to use when is critical.”
David Geevaratne, co-founder and president of New Signature, a Washington, D.C., solution provider, said the NexGen Cloud Conference and Expo will provide partners with "real world” case studies and actionable insights around “cloud business value and delivering the best possible customer experience."
Geevaratne, a member of the NexGen Cloud Conference & Expo Advisory Board, said he sees the conference as critical in helping the broad channel community be successful in transforming their businesses for the cloud era. “A rising tide floats all boats,” he said. “This conference is going to help drive this industry forward. We want to take all the solution providers with us into the cloud. If you are not leading with cloud, you are not delivering the best value and customer experience. Customers want their business problems solved. They want silos busted and barriers broken. This conference is all about helping customers overcome challenges in productivity, communications and collaboration."
Lisa MacKenzie, senior vice president of events for The Channel Company, said the conference will deliver content for the broad spectrum of partners. "Whether you are a novice or a born-in-the-cloud partner, there will be something for you,” she said, noting that partners can get more information or register for the event at www.nexgencloudcon.com. “No matter where you are today as a partner there is a path to the cloud for you. Solution providers are going to walk away with a more definitive path to their own transformation."
MacKenzie said the conference is critical to driving business model transformation for the partner community, especially since The Channel Company research shows that just 27 percent of the channel has fully transformed their business to be successful in the cloud. “The Channel Company has been helping partners transform their business for more than 30 years,” she said. “Nexgen Cloud Conference & Expo is an extension of that." The Channel Company is inviting associations and vendors to collocate their own conferences during the NexGen Cloud Conference & Expo to help accelerate partner transformation, said MacKenzie.
Nimbo’s Trimberger said the time is right for a vendor-independent cloud conference. “Solution providers and customers are looking for someone to help them push the limits," he said. "Everyone is jockeying for position in the cloud. Every dollar counts, and this conference is going to help partners drive their business forward. It's a nonbiased, bi-partisan conference that doesn't have a specific one-platform agenda.”
PUBLISHED MAY 19, 2014