Many MSPs and VARs would rather sell their own clouds to customers than those of the vendors with which they partner.
Responding to that interest in the market for white-labeled solutions, CenturyLink rolled out several cloud-customization features earlier this month, which the telecom giant-cum-cloud service provider's channel partners are now using to create self-branded offerings and control their customers' experiences.
"You take a recognized public cloud and overtake it and personalize it and configure it as needed so you can sell it to your customers," Richard Seroter, CenturyLink's cloud product director, told CRN.
The release includes features that allow partners to control the appearance, location and billing of the cloud services they offer. CenturyLink also open-sourced a cloud pricing tool with the release that partners can white-label.
Chris Parker, COO of BlackFin Square, a distributor based in Roswell, Ga., said the resellers he supplies with CenturyLink's telecom and cloud products are thrilled to have a solution they can self-brand all the way from the URL to the monthly bill.
"CenturyLink cloud is growing [like] gangbusters with all of my major clients, not only in disaster recovery, but also for R&D and QA systems," Parker told CRN.