"It is by definition a unified experience," the CEO said, describing the new product as "your website in store."
Steve Jones, CEO of Explore Consulting, a solution provider based in Bellevue, Wash., told CRN the product has already created new opportunities for his business.
InStore is helping the company, going on 13 years as a NetSuite partner, do "what historically has been a little daunting as a VAR," Jones said.
"We've never been able to touch retail," he told CRN.
Two years ago, Explore committed to building out an e-commerce practice, focusing on developing its expertise in design, development and digital marketing, Jones told CRN.
"We knew when we moved upstream we'd have to have some of those core competencies," Jones said.