Velostrata Exits Stealth Ready To Tear Down A Barrier To Cloud Adoption


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Velostrata, an Israeli-American startup focused on eliminating a major barrier to hybrid cloud adoption, came out of stealth Wednesday to unveil a technology that entirely decouples compute from storage.

The software the company has developed allows users to leverage inexpensive computing power on public cloud CPUs while keeping their data securely on-premise and entirely within their control.

Velostrata CEO Issy Ben-Shaul told CRN the technology should "unlock the power and potential of the hybrid cloud."

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"Up until now, the common belief was storage and compute had to be adequately coupled to provide satisfactory performance," Ben-Shaul told CRN. "Decoupling changes the landscape. It enables customers to remove some key barriers they're having in moving production to the cloud." 

Users can take advantage of AWS or another public cloud while keeping their storage and boot images within their own facilities. No other vendor makes possible that kind of resource segregation, Ben-Shaul said.

"We are the first to do this," he said. "We know for sure, because we talk to so many customers, and consistent feedback is, 'We never heard that story before.' "

The company was founded 18 months ago by a group of serial entrepreneurs and a core team of engineers that has worked together for over a decade. Velostrata, headquartered in Santa Clara, Calif., with its research and development office in Tel Aviv, has raised $14 million in venture capital.

Ben-Shaul told CRN there's no shortage of reasons why users might be hesitant to migrate the contents of their on-prem storage systems to the cloud: security, compliance, regulation, cost, and the time of moving large amounts of data.

One Velostrata customer, a large automaker, had dismissed hybrid cloud because they couldn't get approval to store data with a public host, Ben-Shaul told CRN.

"That was music to my ears as we explained our solution. They are one of our top beta customers today," he told CRN.

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