Avnet Rolls Out Cloud Marketplace With Features Tailored To MSPs, ISVs


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Avnet has unveiled a cloud marketplace that is says is unique among distributors, thanks to its branded storefronts, MSP- and ISV-focused initiatives and support of both consumption- and subscription-based models.

Avnet is later than many of its peers to the cloud marketplace, but the Phoenix-based distributor believes it will set itself apart from the pack by offering features that more thoroughly address the challenges faced by channel partners and end users.

"We don't think that all marketplaces are created equal," Tim FitzGerald, vice president of Avnet's cloud solutions business in the Americas, told CRN. "Being best is critically important."

[Related: Avnet Sees IT Sales Slump Amid PC Woes And Low-Margin Deals]

The cloud marketplace is now available in the United States and Canada, and will likely be released to other parts of the world given that it can already support multiple currencies and languages, Fitzgerald said.

Solution providers can gain access to Avnet's cloud marketplace by selecting from among three packages that have monthly subscription fees ranging from $250 to $2,500.

The basic package is intended for partners interested in reselling cloud solutions to customers through the marketplace, and offers brandable storefronts, integrated billing features and the ability to edit the price of Avnet products. The $250 monthly subscription fee is waived if monthly revenues exceed $20,000, according to Avnet.

The premium package allows managed service providers to both customize offerings by adding their own services to the cloud marketplace catalog and resell Avnet cloud products. The monthly subscription fee is $1,500, and there is a 2 percent to 2.5 percent fee assessed for custom products sold through the marketplace.

The top-of-the-line package is intended for independent software vendors that are looking to license to cloud marketplace platform technology to create their own channel, but are not interested in reselling other Avnet cloud products.

Costs include a $2,500 monthly subscription fee, a 2.5 percent to 5 percent fee for custom products sold through the marketplace, and an $800 monthly subscription fee for every 10 solution providers that are part of the ISV's partner channel.   

Several dozen vendors are available through the marketplace, including Amazon Web Services (AWS), IBM SoftLayer, CenturyLink Cloud Services and Veritas. Not available, however, is Microsoft Azure; FitzGerald said Avnet has an existing relationship with Microsoft in the OEM space and will continue innovating to ensure Avnet is representing the most relevant cloud providers in the market.

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