AWS also introduced three classes of technology partners -- those for Discovery & Planning, Workload Mobility and Application Profiling.
Flux7, a systems integrator based in Austin, Texas, that specializes in delivering DevOps and Internet of Things solutions on the backbone of Amazon's cloud, is one of the initial six Migration Consulting Partners.
CEO Aater Suleman told CRN he and his colleagues particularly like how Amazon drew a line between delivery and consulting expertise.
"It draws an important distinction between companies who provide the day-to-day services of actually taking the VM contents and migrating them, versus companies like Flux7 who choose to focus more on the automation and building a 'migration factory' for the customer to do the migrations on their own terms," Suleman said.
Delivery Partners are good for customers who prefer to have a seamless migration managed by a third party. Consulting Partners are a better fit, Suleman explained, for those "who want to learn how to fish and plan to take control of their infrastructure and also improve their environments along the way."
The competency overall is extremely important as public cloud adoption becomes more widespread and more organizations plan large-scale migrations.
"Flux7 has seen more and more of these requests this year and have fashioned solutions specifically to such requests," Suleman said.
AWS, seeing the same demand in the market, launched tools including AWS Service Discovery and AWS Data Migration to facilitate migrations, he said.
"This migration competency is the next logical step in that direction, where AWS has recognized partners with specific skills and technologies that can act as the go-to partners for enterprises looking to migrate," Suleman said.