The new relationship between VMware and Amazon to allow VMware software-defined data center workloads to run natively on Amazon Web Services is unique in how it works for customers, and will be a relationship that will bring new opportunities to channel partners, the two companies said.
VMware and Amazon Web Services Thursday said they have collaborated on a new platform called VMware Cloud on AWS that takes away the binary decision of whether to run a private or a public cloud.
Channel partners of the two companies see it as a move to make sure they have their business planted on both sides of the new relationship.
With VMware Cloud on AWS, customers will be able to run applications across VMware vSphere-based private, public and hybrid cloud environments using their existing VMware software and tools for a full range of storage, database, analytics and other services.
While VMware has partnerships with other public cloud providers including the IBM SoftLayer cloud and the Virtustream offering from parent company Dell EMC, its Amazon relationship goes much deeper, said Mark Lohmeyer, vice president of products for VMware's Cloud Platform Business Unit.
With VMware Cloud on AMS, Palo Alto, Calif.-based VMware is delivering and selling the service, Lohmeyer told CRN.
"Customers will be able to purchase the service via their existing VMware relationship, or from channel partners as they get certified," he said. "In the VMware-IBM cloud relationship, the services are delivered and sold by IBM. In that case, customers have a commercial relationship with IBM."
Furthermore, in the VMware-AWS relationship, both companies have invested heavily in integrating the platform, Lohmeyer said. "With the IBM Cloud, it is being delivered as an IBM service," he said.
The new relationship is also different from running VMware on the Dell EMC Virtustream cloud, Lohmeyer said.
"They are different environments depending on customer needs," he said. "Virtustream is optimized for mission-critical applications like SAP. But hundreds of thousands of customers want to run VMware on AWS."