Partners Eager To Learn More At Dreamforce About Salesforce's Roadmap For Upgrading Its Einstein Intelligence Platform


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At last year's Dreamforce conference, Salesforce introduced partners to Einstein, a broad platform for infusing artificial intelligence across the cloud-computing giant's product portfolio.

Now that Einstein is a year old, partners headed to Dreamforce 2017 next week in San Francisco are eager to learn more about how Salesforce's AI capabilities have matured, and if they will soon see a broader toolset making Einstein a more agile, customizable, and powerful solution to bring to customers.

As market demand for artificial intelligence heats up, Salesforce looks like it will not disappoint. An entire day of Dreamforce, Tuesday is packed with AI and Einstein sessions, and the technology will be a centerpiece of an on-stage discussion Wednesday between Salesforce CEO Marc Benioff and IBM CEO Ginni Rometty.

[Related: Salesforce Updates Consulting Partner Program, Helping Partners Separate From The Pack Based On Industry And Product Expertise]

Solutions architects at SpringML, a Salesforce implementer with a strong focus on machine learning, will be educating peers on how customers are adopting machine learning in the Einstein Theater at Dreamforce, while also hoping to learn more themselves about the direction of Salesforce's intelligence portfolio.

"Beyond just the basic APIs, and the announcements they've made to date, we're looking forward to seeing the depth of their machine learning and AI offering," Charles Landry, CEO of the consultancy based in Pleasanton, Calif., told CRN.

Questions include how Salesforce is making it easier to embed Einstein into core applications, how Einstein solutions will appear on the recently revamped AppExchange marketplace, and how consulting partners will be enabled to leverage the platform to deliver industry-specific solutions.

Landry also wants to hear more about how IBM's Watson cognitive computing platform will integrate with Einstein, a topic that should be discussed in depth by Benioff and Rometty.

Latane Conant, chief marketing officer at Appirio, a Salesforce integrator based in Indianapolis, told CRN that with a day devoted almost exclusively to artificial intelligence, she expects to hear a lot at Dreamforce about Salesforce's evolving capabilities around the technology.

"It's a hot topic right now, and rightly so," Conant said. "AI is going to play a huge role in pushing marketing technology to the next level in creating true one-to-one customer journeys."

Artificial intelligence, of which machine learning is a central component, had a breakout year in 2016, with most major cloud providers innovating and launching products that made major strides in democratizing that long-promised technology.

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