HPE Fires Workload-Based Shot At Public Cloud With On-Premises Pay-Per-Use SAP HANA, Big Data, Database, Backup And Edge Services


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Hewlett Packard Enterprise Monday kicked off its Discover conference in Madrid by taking its on-premises consumption-based IT pay-per-use model to outcome-based workload application services including SAP HANA, big data, backup, database and edge compute.

The on-premises workload services offerings, which are being sold under the HPE GreenLake brand, provide public cloud pay-per-use economics backed by a comprehensive set of advisory, professional and managed services from HPE's Pointnext consulting organization, including full remote monitoring and management.

HPE Pointnext Senior Vice President Ana Pinczuk said the "next-generation" HPE GreenLake model provides a pay-per-use model with hardware, software, services, usage metering and capacity management with the compliance and control many customers are looking for as they digitally transform their business.

[RELATED: HPE President Neri - Pointnext GreenLake 'Business Model Innovation' Is A Channel Game-Changer]

"This builds upon our pay-per-use infrastructure evolving to pay-per-use outcomes," said Pinczuk. "These are purpose-built congifurations using modern HPE and partner technologies designed, implemented and operated for the customer."

HPE GreenLake is an end-to-end full-service offering that is differentiated from public cloud with on-site consultants and professional services, said Pinczuk. "Nothing against the public cloud, but these are some of the capabilities that you get when you go on-prem," she said.

HPE also unveiled its next-generation ​HPE GreenLake Flex capacity consumption model of on-premises offerings that have been tailored for partners.

The new Flex Capacity bundles – which are being piloted by several large U.S. partners – are HPE Synergy, AzureStack, Gen10 blade servers, 3Par storage, StoreOnce, Converged System 700, and SimpliVity.

The ​HPE GreenLake Flex Capacity offerings have been purpose-built for partners to take to market, said Pinczuk. "The channel is huge for us," she said.

The next-generation ​HPE GreenLake Flex Capacity offers are currently being piloted with a configurator aimed at reducing the time it takes to pull together a Flexible Capacity deal from hours to just minutes, said Pinczuk.

HPE is still hammering out the monetization plan for partners with ​HPE GreenLake Flex Capacity, focusing on the exact terms for partners and HPE in a Flex Capacity consumption-based service, said Pinczuk. "I am not quite ready to talk about that model because we are going through these trials as we speak," she said. "By the end of January, we'll be able to talk a little bit more about the monetization scheme."

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