Sony, continuing its push to grow channel market share, said it has reached a deal to begin shipping its VAIO notebooks through distributor Synnex. <P> The San Diego, Calif.-based IT products unit of Sony said in a statement Tuesday that Synnex would pick up the line of VAIO professional notebooks – including the BX, TX and new SZ series. Synnex, Fremont, Calif., had already been an authorized distributor of Sony LCDs and storage products. <P> Earlier this year, Sony said it would provide some additional financial incentives through the channel to boost its VAIO lineup, and began offering $500 trade-in payments on any working Dell notebooks. Since re-engaging with the channel more than two years ago, Sony has maintained a strict, two-tier distribution policy. <P> A Sony spokesman said among the existing distribution partnerships the company now maintains are with companies including Ingram Micro, Santa Ana, Calif., and Tech Data, Clearwater, Fla. Sony executives said a Synnex distribution relationship would help the company reach a greater number of sales in the small and mid-sized business segment – an area the company says is strategic for its VAIO line.
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