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Kodak Offers Cheap Ink With New Printer Line

By Antone Gonsalves, CRN
February 06, 2007    7:35 PM ET

Eastman Kodak Co. on Tuesday started selling a new line of inkjet printers that buck the industry norm of selling inexpensive printers, while socking it to consumers when they buy ink. <P> Kodak's EasyShare AiO printers use cartridges that sell for $10 for black ink and $15 for a five-ink color cartridge. In launching the three models, Kodak is on a collision course with Hewlett-Packard, the market leader in printing. <P> "After today, the inkjet market will never be the same," Antonio M. Perez, chairman and chief executive for Kodak, said in a statement. "We are changing the rules in this industry to ensure that consumers can affordably print what they want." <P> The printers are capable of producing quality color photos, as well as text and graphics. The all-in-one hardware has print, scan and copy capabilities. The 5100 model sells for $150, the 5300 for $200, and the 5500 for $300. The lower-priced models are scheduled to ship in March. The 5500 is set to be on store shelves in May. <P> Kodak, an icon in traditional photography, has been undergoing a major transformation in its business as it tries to carve out a piece of the crowded digital photography market. The company in January reported its first quarterly profit in two years.


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