2023 Partner Program Guide: 5-Star Device And Peripherals Vendor Programs

As part of the Partner Program Guide, CRN designates some vendor channel programs as 5-Star Programs. Here are the 5-Star Programs among device and peripherals vendors for 2023.

Making The Channel Connection

Laptop computers, monitors and displays, printers: These are the IT devices that provide the human-machine connection, the way people interface with corporate IT systems and get back the data and documents they need to work.

Not surprisingly, they are big business for solution providers. That makes the partner programs operated by the IT vendors who manufacture these devices and peripherals especially important.

The CRN 2023 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors – more than 300 this year – outlining all aspects of their partner programs.

As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, resources, training, services and benefits.

Here we provide snapshots of the 5-Star designees in the device and peripherals space. Details of every vendor’s partner program can be found here.

Slide shows in the 5-Star Partner Program Guide series running this week include companies that provide products and services in cloud platforms and infrastructure, devices and peripherals, data storage and backup, networking and unified communications, security, software, and systems and data center, in addition to 5-Star partner programs operated by distributors and emerging vendors. While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.

Brother International

Program Name: Brother Authorized Partner Program (BAPP)

Year Program Established: 2014

Channel Chief: Caty DiMaggio, VP, Commercial Sales

Most Significant Changes To Partner Program Over The Past Year: As we continue to evolve the program, the most significant changes have been made in direct relation to the feedback from our partners. We thrive on programs and support to meet the needs of our partners and truly help them grow and succeed with their business.

Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=46

Dynabook Americas

Program Name: Dynabook Partner Program

Year Program Established: 1985

Channel Chief: James Robbins, General Manager

Most Significant Changes To Partner Program Over The Past Year: We have continued to simplify the infrastructure of our partner program overall so our partners can easily use all the features and maximize the benefits of the program. We enhanced our special bid pricing model to eliminate any conflicts and streamline pricing.

Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=84

HP Inc.

Program Name: HP Amplify Partner Program

Year Program Established: 2020

Channel Chief: Kobi Elbaz, General Manager, Global Channel Organization

Most Significant Changes To Partner Program Over The Past Year: Continued to expand HP’s partner sustainability program, HP Amplify Impact; Partners accessing and driving revenue based on Amplify Data Insights; Introduced one global, structured loyalty program. Introduced HP Curiosity, a new training and partner community engagement platform.

Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=114

Kodak Alaris

Program Name: Kodak Alaris Partner Program

Year Program Established: 2016

Channel Chief: Maia Mosillo, Global Channel Marketing Director

Most Significant Changes To Partner Program Over The Past Year: Our most significant change in 2022 was the launch of the Kodak Alaris Rewards Program - a lucrative, uncapped SPIF Program where partner sales representatives claim funds directly.

Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=144

Lexmark International

Program Name: Lexmark Connect

Year Program Established: 1991

Channel Chief: Greg Chavers, VP, North America Channel

Most Significant Changes To Partner Program Over The Past Year: Demo programs, MPS Express, extended warranty programs, Quick Bids.

Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=149

Xerox

Program Name: Xerox Global Partner Program

Year Program Established: 2015

Channel Chief: Karl Boissonneault, Leader, North America Channels

Most Significant Changes To Partner Program Over The Past Year: The focus for the past couple of years has been on offering a consistent program to our partners that has a baseline rebate plus quarterly incentives targeting growth. We also have quarterly programs designed to target reps through spiffs that have remained consistent as well.

Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=305

Zebra Technologies

Program Name: Zebra PartnerConnect

Year Program Established: 2016

Channel Chief: Bill Cate, VP, Channels and Ecosystems Strategy

Most Significant Changes To Partner Program Over The Past Year: Zebra added Mobile Robotics, Small and Medium Business (SMB) and Public Sector, and SaaS Consultant Specializations to better support those markets. Enhanced the Industrial Automation program track due to acquisitions made during 2021-2022 and added the Alliance Partner Track.

Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=306