AMD Readies Sempron Line


Chip maker Advanced Micro Devices has confirmed that the next generation of its desktop and notebook processors will be named Sempron and the line will ship in the second half of the year.

The Sunnyvale, Calif.-based company, however, stopped short of revealing many details about the Sempron family, saying only in a statement that the chips would "redefine everyday computing for today's value-conscious buyers of desktop and notebook PCs."

In the statement, AMD said its Athlon 64 processors would remain on the market but made no such statement regarding its 32-bit processor lineup.

Earlier this year, AMD rival Intel, Santa Clara, Calif., said it was ditching plans to deliver its next single-core processors in favor of hastening its schedule to deliver dual-core processors to the market. Intel plans to begin shipping some dual-core chips by next year.

Last week, AMD said it too would ship its first dual-core chips next year. Meanwhile, AMD's move to replace its lower-end Duron lineup with the Sempron family was not a surprise to some in the channel.

"There will always be a demand for low end," said David Chang, president of Agama Systems, a system builder in Houston. "When those customers come in on the low end, you can create loyalty," he said, adding that customers eventually can be upgraded to AMD's higher-end products.