That ability to rally partners around a new product set with an alchemy of channel programs, incentives, marketing initiatives and the sheer force of his personality transformed AMD into a prominent channel company, said solution providers.
Bixler started the AMD channel program as regional marketing manager with only a handful of partners and built it into a worldwide program with some 35,000 partners operating under a single channel structure.
Bahr Mahony, director of worldwide channel marketing at AMD, is taking over the AMD Fusion Partner Program.
"Gary was AMD's channel," said Joe Toste, vice president of marketing and sales for Equus Computer Systems, Minneapolis, one of the largest system builders.
"He did the job of six people at Intel. AMD's architecture being superior was important, but he transcended that. You wanted to sell product for Gary because you liked him and you connected with him," Toste said. "He had vision on where the market was going because he was connected to customers and the market."
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