"We want to prepare the groundwork in the channel for Fusion, which will have graphics when it comes." he said.
AMD is also adding the AMD Rewards Program, which allows partners to earn points based on sales, creating added incentives for hitting certain sales marks. The system of tracks and tiers originally applied regionally is now the basis of a worldwide program. Partners can then redeem their points in exchange for merchandise from the AMD Rewards Online Catalogue.
The objective of the program is to create demand for AMD solutions, as well as build partner loyalty and drive channel sales growth, according to an AMD spokesperson. The AMD Rewards Program targets Select level partners, the customers of AMD's distributors, incentivizing them to purchase up the channel and create more revenue, the spokesperson said.
"It’s a real departure from how many suppliers approach the channel. We're on the forefront of engaging the channel, and we're further along on the server side," Kenyon said.
As for how the AMD Fusion Partner Program is driving sales growth currently, Kenyon said it often takes a while to generate growth on product sales alone. AMD is therefore focused, he said, on increasing sales through other means such as training and events.