AMD on Thursday unveiled its Radeon 6800 series chips for gamers. Radeon's first chips without the ATI brand name are available from retailers worldwide.
The much-anticipated Radeon 6800 offers 30 percent greater game performance compared to AMD's nearest competitors, according to the Sunnyvale, Calif.-based semiconductor firm.
"We have a significant lead over our competitors in terms of time-to-market," David Cummings, director of product management for AMD's GPU Division, said in an interview with CRN. "We were quite aggressive in adopting new technology, whether its 45nm technology or DirectX 11 support. It’s a tribute to our engineers that we met those execution goals.
"3D technology is becoming more and more mainstream," Cummings added." Not every notebook will have 3D technology, but the 3D market is becoming more popular and more affordable. "
The Radeon cards feature AMD Eyefinity multi-display technology and AMD Accelerated Parallel Processing. AMD also promises improved power management and efficiency from the latest Radeon models. DirectX 11 visualization technology improves the detail and fluidity of graphics from various chipmakers through tessellation and multi-threading.
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