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For the past eight years, ViewSonic has been fighting to take back the No. 1 spot in the Annual Report Card's Display category. The last time it won as the overall vendor in Displays was in 2001.
This year, ViewSonic finally achieved its goal. The Walnut, Calif., vendor came roaring back in Displays, beating Samsung and NEC Display in all three categories: Product Innovation, Support and Partnership.
It's been a long eight years full of hard work for View- Sonic. During that time, the vendor has made improvements in every aspect of its organization, according to Jeff Volpe, vice president and general manager of ViewSonic Americas.
"ViewSonic has been one of few manufacturers to have an unwavering commitment to partners to be recognized again as partner-centric is really exciting," he said. "We've worked very hard over the last three years to enhance programs in a way that is consistent with how solution providers have started to find ways to survive in this difficult economy. The specialization that solution providers have sought after is one thing that connected mostly with our changes. We are innovating based on their feedback to improve our programs."
So how does a vendor regain its glory days from 2001 and 2000 and 1999 and so on? Focus on its channel program. ViewSonic's Finch Club now offers vertical programs that cater to specific types of solution providers. For example, solution providers specializing in digital signage, education, government, etc., can differentiate themselves from the competition by participating in those programs that align with the specific needs of their customer base. In addition, the vendor launched an Advisory Council that allows executives to stay on top of concerns in the solution provider community.
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