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The vendor is forging ahead with its recycling and other green programs, as well as with its communication initiatives. ViewSonic has bolstered the components of its Web portal and has enhanced support to field sales staff, as well as internal and technical staff. All in all, it has been a busy 36 months, Volpe said.
"What's different from 2009 is that we were able to launch a number of products, and we have been able to be more aggressive on pricing than we had been in the past. That's allowed us to be more interesting to VARs, and to provide a profit opportunity," Volpe said. "We've been more aggressive with promotions. A great deal of our success is tied around product innovation, time to market and our promotions to provide solution providers profit opportunities. As we've innovated, launched lots of products, marketed more aggressively and helped market their business, others have gone in the other direction."
In addition, the confidence solution providers have that ViewSonic will remain dedicated to the channel helped the vendor's scores. That, combined with its renewed emphasis on product innovation and diversification, competitive pricing and good quality earned it the overall win.
The scores from this year compared with last year's validate the vendor's efforts. In 2009, ViewSonic lost every criteria to its sole competitor, Samsung. This year, it beat Samsung in every criteria, and came in second to or tied for first with NEC Display in the other six. Among ViewSonic's biggest improvements were in Product Innovation, Postsales Support and Partner Portal, where scores rose more than 15 points in each.
"The tried-and-true ViewSonic remains--but that [alone] wasn't good enough," Volpe said. "What we had to do was innovate, change, improve and align with our solution providers' directions, and we did that."
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