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Intel and Advanced Micro Devices have duking it out since the late 1960s, but the intervening four decades of their competition hasn't offered much suspense. Intel has mostly played the role of Rottweiler, while AMD has been more like a scrappy-but-overmatched Chihuahua. A similar dichotomy was seen in the 2010 CRN Annual Report Card survey, in which Intel emphatically trounced AMD in nearly every aspect of the Processors and Platforms category.
Intel scored 79.7 points overall and outpaced AMD by at least 8 points in all three ARC categories--Product Innovation, Support and Partnership. Intel also came out on top in 17 of the 18 subcategories included in this year's survey.
Intel received some of its highest marks in Product Quality and Reliability. Intel executives often cite the predictability of the vendor's "tick-tock" model of product innovation as one of the keys to the chip maker's success.
Steve Dallman, vice president of Intel's Sales and Marketing Group, echoed that in an interview.
"One of the remarkable things about the tick-tock model is that we've continued to improve our products," Dallman said. "The real story behind the treadmill we've been on is that we've delivered products that haven't compromised on quality, and we've continued to hit the schedule."