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Intel also enjoyed a 14.2-point advantage over AMD in Presales Support, and a 17.7-point margin in Training Support. Dallman attributes those two wins to the company's unwavering commitment to the channel during the economic downturn of 2008 and 2009. "During that time, we didn't stop doing our training, we didn't stop launching products, and we continued to hold face-to-face events," Dallman said.
The lone criteria in which AMD beat Intel was Return On Investment, where it had a 0.8-point edge.
Intel, which unveiled its next-generation 32-nanometer Core architecture in September and plans to roll out its 22-nanometer "Ivy Bridge" processor in the second half of 2011, expects to hold its advantage.
"Next year is going to be a very exciting year," Dallman said.