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In addition, Open CL has the advantage of leveraging both multi-core CPUs and highly-parallel GPUs on sleek form factor devices whereas CUDA, according to Taylor, requires plugging-in a discrete GPU on the motherboard with separate wattage, and separate cooling.
As for ARM, which has earned a dominant share of the mobile market by licensing its low-power architectures to semiconductor manufacturers, the company’s core competency does not overlap, nor does it conflict with, use cases for AMD’s new low-power Fusion processors. “Our focus is not on the handset market with these APUs,” Taylor said. “Our focus is on desktops, laptops, tablet devices, set-top boxes, theater, and digital signage. That’s the market for this generation of APUs.”
In addition, AMD spun-off its former manufacturing division, Globalfoundries, in 2009 and finalized its separation from the chip manufacturer earlier this year, making it unlikely that ARM and AMD would partner in order for the former to design processors built by the latter, as ARM and Nvidia intend to do with their Project Denver server processors. However, AMD’s Fusion APU platform will eventually come to the mobile handheld market, according to Taylor.
“Mobile is still a growing market opportunity for AMD,” Taylor said. “We offer a differentiated design that’s very attractive to a software developer.”
AMD said the Fusion Developer Summit will also include a keynote from Herb Sutter, Microsoft principal architect of Native Languages, entitled “Heterogeneous Parallelism at Microsoft,” as well as presentations from AMD corporate fellow Phil Rogers and AMD Corporate Vice President and CTO, Graphics Eric Demiers on APUs and graphics processing, respectively.
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