AMD Targets Low-End PC Market With New E-Series APUs


Unlike AMD's Trinity-based A-Series APUs, which are designed to fuel its homegrown Ultrathin notebook form factors, the E-Series is being targeted at entry-level or, as AMD put it, "essential" notebook and desktop PCs. Specifically, AMD's Sutphen said E-Series APUs will be used within devices that fall on the lower end of the price scale.

"When we look at what the market looks like, we are looking at addressing with the E-Series APU over 30 percent of the 2012 volume that’s going to be forecast below the $499 price point," Sutphen said. "We believe that these are going to be significantly growing markets and ones that we will need to continue to address with products that can relate to consumers."

According to Sutphen, Brazos-based APUs have been AMD’s best-selling product line to date, with more than 30 million units shipped to fuel more than 160 PCs since its launch last year. OEMs including Acer, Asus, Hewlett-Packard, Lenovo, Samsung, Sony and Toshiba are said to be prepping systems based on the next-gen E-Series for release sometime in 2012.