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The introduction of Haswell and new features such as voice activation represent a larger effort on Intel's part to reinvigorate the traditional notebook PC market, a space that has been dealt a significant blow over the past year due to the surge in adoption of tablets and smartphones. Intel last week warned investors that its third-quarter earnings are going to be weaker than originally projected because of a continual softness in PC demand.
Perlmutter briefly touched upon Intel's plans to carve a broader space for itself in the tablet and smartphone markets with its next-generation Clover Trail Atom processors. Clover Trail is the successor to the chip maker's low-power Atom chips, which currently fuel a handful of smartphones from Lenovo, ZTE and Lava International outside of the U.S. The new low-power processors are said by Perlmutter to already have over 20 design wins for new tablets and smartphones slated to launch next year.
As it encroaches more and more on the lucrative mobile market, Intel will face off more directly against industry leader ARM, the U.K.-based chip licensor whose low-power processors are already found in nearly 90 percent of the world's smartphones.