Winner: ViewSonic
ViewSonic is this year's Annual Report Card winner in the Digital Signage category, topping out rival NEC for the third year in a row--and both left Samsung in the dust. Similar to last year, ViewSonic came out ahead in the areas of support with a score of 74.7 and a 78.9 in partnership. NEC's 83.1 in product innovation, narrowly edged out ViewSonic's 82.6.
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| 2012 Annual Report Card Home Page |
"ViewSonic has spent 25 years as a channel company and has supported the channel from new product line innovation, and has dedicated support with new ways to grow and sell products," said Sarah Kearns, ViewSonic marketing manager, adding that being "born in the channel, when our partners win, we win. We constantly strive to support partners with award-winning customer service."
The vendor's long-term relationship with the channel has resulted in product loyalty. The company is gearing up for the debut of the new VSD220 computing system, which runs Android. Kearns said the device "is not a PC replacement but a supplement of a PC. It's an ideal all-in-one, family-friendly device that's perfect for sending quick emails, checking Twitter and finding recipes."
ViewSonic's ease of doing business was praised by survey respondents.
"ViewSonic's consistency of their product and the low return rate, as well as their supportive business team, make them a great company to work with," said Jordan Malkin, vice president of sales and marketing for Hard Drives Northwest. "[ViewSonic] products meet the customers' needs, and it always has the right solution and price point."
The systems builder has been working with ViewSonic for years.
"In a world where monitors would be considered, in a sense, a commodity, ViewSonic's ability to support us more closely than other competitors is what differentiates themselves," Malkin said. "It is also able to quickly respond to pricing, support for infield issues and support-specific business needs better than their competitors."
