Harping on the opportunities that are aplenty between Intel and solution providers who join it, the company's North American Channels Director Todd Garrigues spoke of the latest products and innovations he said will revitalize the market from work to play at XChange 2014.
In a keynote address in San Antonio, Garrigues said Monday GDP growth is on the rise globally, and experience shows IT spending is directly linked to that. With that, Garrigues encouraged VARs to think about Intel's new products they could add to their lineup, including facial recognition technology and products for logging on to a computer without ever touching it.
"What if I told you a few years from now you'll never use a password to log into your PC?" he asked, as hundreds applauded. "What if I told you that capability exists today?"
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At XChange's exhibition, Garrigues showed CRN Intel's new RealSense 3-D camera, set to be released in the fall. The new product was embedded in a portable all-in-one device that has yet to come out publicly.
Garrigues said the opportunities for VARs to capitalize on this development and pitch it to their customers are endless.
He also touted Intel's new Retail Client Manager, which uses a camera to recognize and distinguish whether viewers watching a screen are male or female. He explained how retailers can use the technology in, for example, Nordstrom, to run products for men, women or both, depending on who is watching the screen at that time. The system on display could also track viewers' eyes and calculate when they no longer were watching the screen.
"For resellers, a local retailer may need this solution, and they can work together on that," Garrigues explained.
"This is a multibillion-dollar opportunity in North America alone," he said.
NEXT: VARs Weigh In On What Intel Has Available To Them