HP Inc. is teaming with partners on a security solutions blitz aimed at snuffing out potential printer and PC security breaches.
The partner offensive is being backed up by a new multimillion dollar global campaign aimed at "elevating the awareness" of security risks facing businesses and consumers.
The campaign kicks off Tuesday with the premiere of the newly lauched HP Studios web series "The Wolf," featuring actor Christian Slater, in a series that highlights how corporate networks can be hacked and what companies must do to protect themselves.
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"This is a tremendous amount of untapped opportunity here for partners," said Stephanie Dismore, vice president and general manager, Americas Commercial Channel for HP, speaking about the security solutions push. "What we are trying to do is help the channel have more security conversations for PC and print."
HP is teaming with partners on a full PC and print security framework that includes security assessment tools and digital assets that can be co-branded by partners.
HP is also offering market development funds (MDF) and ongoing spiffs from its Blue Carpet Partner Program for midmarket and enterprise accounts. "We are creating programs to enable the channel to help get the security message to customers," she said. "This is a massive opportunity for channel partners."
The biggest untapped opportunities, said Dismore: the hundreds of million of older printers and 400 million PCs that are four years or older with antiquated technology – including outdated BIOSes – -that makes them attractive targets for hackers.
HP touts its HP SureStart technology – which is featured on its printers and EliteBooks – as the industry only self-healing BIOS. HP's printers also include HP JetIntelligence print security technology which provides secure compliance and secure authentication and monitoring that protect printer data.
HP estimates that less than 2 percent of the hundreds of millions of printers installed in businesses are secure. In one case, Dismore said, 27 nurses were suspended as a result of HIPAA violations when a document was sent to the wrong printer, and the information was widely distributed.
"We have been able to secure documents by putting them on a protected server or in the cloud and then requiring users have to identify themselves at the printer with their authentication or code while they are standing at the printer," she said.