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HP is also throwing a bone to Elite channel partners by streamlining existing designations and adding new ones, all of which offer better incentives.
The Networking Elite designation reflects the integration of ProCurve and 3Com and comes with simplified requirements. HP is adding new Security Elite and Software Elite designations, and will also boost rebates and incentives for partners in its Office Printing Solutions Elite designation.
Another new designation, Virtualization Elite, replaces the Thin Client designation and offers partners higher rebates than they’ve had in the past.
But the one change that best reflects HP's strategic focus at the moment is the increased investment in the Converged Infrastructure (CI) Elite designation. HP rolled out CI Elite last year but is now giving incremental rebates to partners that hold Virtualization, Networking, Security, Service Sales and Enterprise Storage Elite designations.
In other words, partners that sell the broad HP data center portfolio will be rewarded for their dedication. It's a drum HP executives have been pounding ever since the bloom fell off the rose of its partnership with Cisco Systems.
Left unsaid, but sitting there like a gleaming neon sign, is the fact that partners that feature this wide ranging expertise will be best equipped to help HP steal business from Cisco in the lucrative realm of the data center.
NEXT: HP's Vision For Partners In The Converged Data Center
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