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"Partners will be able to make more money selling converged infrastructure than they have to this point," said Galane. "We're increasing the actual payout in percentage terms, and also increasing the number of product lines that are available for the payout. HP is paying more to partners who sell the broad HP line, and the way we're supporting that is by having common programs."
Of course, HP has legions of small and medium business partners, too, and it's endeavoring not to cause any envy with this partner bloc. HP is boosting its marketing investment PartnerONE and offering between $4,000 and $10,000 per partner as part of this effort.
Partners will receive funds for marketing development and training, and HP expects this to have a beneficial impact on smaller partners in particular. "We're putting more focus on the small partners and we think this will really help us in the SMB market," Smith said.