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Greenpeace also said in its report that a commitment to data center energy efficiency is not the same thing as committing to clean energy. "This failure to commit to clean energy in the same way energy efficiency is embraced is driving demand for dirty energy, and is holding the sector back from being truly green," it wrote.
Greenpeace also criticized companies like Google, Apple, and Facebook for building major data centers in rural North Carolina. Those companies are attracted by both tax incentives and the availability of cheap electricity, Greenpeace said.
"Unfortunately, the generation mix in North Carolina is one of the dirtiest in the country, with only 4% of electricity generation from renewable sources and the balance from coal (61%) and nuclear (38%)," it wrote.
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