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Oracle is on a mission to recruit Hewlett Packard hardware partners as part of an aggressive recruitment blitz aimed at growing its solution provider network by as many as 8,000 partners to 25,000 over the next year.
The recruitment blitz comes with Oracle investing more than it ever has in targeting the broad small medium business market in the wake of the recent launch of the Oracle Database Appliance, the first Oracle integrated hardware-software offering built from the ground up to drive sales through Oracle channel partners.
"We are absolutely going to go into our competitor's base because we think there are some fairly effective partners out there that are looking for new technologies to sell," said Judson Althoff, senior vice president of worldwide alliances and channel sales for Oracle in a press briefing on the opening day of Oracle's massive OpenWorld conference Sunday afternoon in San Francisco. "We think our competition from a product standpoint really hasn't innovated that much." He said Oracle is going to go after the "the very best in the industry and some of those are going to be competitive wins."
Althoff singled out HP pointing to the damaging effect that HP's plans to spin off its PC business could have on HP's server business which is under attack from the Oracle Database Appliance. "A lot of the leverage of that (HP Server product line) comes from the economies of scale afforded by the PC base," he said. "If they are out of that business, the ability to innovate and provide cost effective products in the blade space is going to be challenged. It is going to be hindered. With a product like the Database Appliance we simply have a better offering. It is more innovative."
Althoff also pointed to the dramatic fall in HP's market capitalization in the wake of the software and services strategy charted by former HP CEO Leo Apotheker, who was fired last month.