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Dell is investing in a number of areas to help it be a provider of end-to-end solutions to business customers, said Brad Anderson, senior vice president of Dell's Enterprise Solutions Group.
Dell is working to help customers develop efficient physical and virtual infrastructures, and is not depending on acquisitions alone, Anderson said. The company this year has added over 700 software and solutions engineers outside of those it got with acquisitions. "So you'll see us driving across more solutions workloads," he said.
Dell does not care if customers want their IT infrastructures in the form of blade systems, rack system, or clouds, and certainly does not want customers to feel they need to rip-and-replace their existing infrastructures to move forward, Anderson said.
"Unlike the other folks, we don't feel the need to be form-factor specific ... You're going to see us driving much more higher up into the (customer) stack," he said.
Steve Schuckenbrock, president of Dell services, said that his company has no desire to see customers locked into a specific vendor's offerings.
Dell's design principles include offering systems that serve every layer of customer requirements, provide leading or at least competitive capabilities at each layer, and help customers manage each layer, Schuckenbrock said.
Within those principles, Dell is focused on making sure the best technology for the customer comes from Dell, Schuckenbrock said. "But we won't take away from customer choice," he said.