Email this article   Print article 


VMware Segments Marketing, Services To Help VARs Reach Clients

By Joseph F. Kovar
February 15, 2012    5:06 PM ET

Page 2 of 2

VMware has also introduced new competencies for partners, and provided new bonuses for those who take advantage of their training. Eschenbach said that getting trained in a new competency which is then used to generate new business with a new or existing customer will provide the solution provider an one-time additional 10-percent rebate on top of the normal 10-percent partner bonus. VMware is also introducing a new 10-percent bonus on new accounts.

Partners who use their new competencies on new accounts are eligible for a stacked 30-percent bonus, he said.

Services are being segmented as well, Eschenbach said.

Customers at the enterprise level will typically receive services directly from VMware, a move which helps VMware better understand customer requirements, develop new ways to provide services, and take what was learned to solution providers, he said.

Eschenbach emphasized that direct services revenue is miniscule. "We are not in this business to compete with you," he said.



<< Previous | 1 | 2

To continue reading this article, please download the free CRN Tech News app for your iPad or Windows 8 device.
Related: Videos | Slide Shows | Comments

SHARE THIS ARTICLE

More Data Center

Recent Articles

Dell Dozen: Who Are The Icahn/Southeastern Dell Board Nominees?

Icahn Enterprises and Southeastern Asset Management nominate 12 people to sit on Dell's board of directors, should their alternative offer to the Silver Lake buyout deal be accepted by the current board. So who are the Dell dozen?

Software-Defined Deluge: Promises, Pitfalls And Players

The software-defined environment is developing at breakneck speed as the industry looks at how -- and how much of -- the functionality of traditional data center hardware can be addressed via software.

Q1 Server Vendor Winners And Losers

The eagerly anticipated server unit share for the first quarter from market researchers Gartner and IDC is causing a stir among industry watchers looking for signs of strength and weakness. Here's a look at some of the preliminary data. Both market researchers caution that it is only preliminary, with the final data to be released at the end of May.

  More Slide Shows




Related Videos
Loading...