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"These are great technologies, and the channel is going to have to use them to add value in the cloud space in order to align better with business, instead of infrastructure," Phelan said. "If you're just trying to ride the virtualization wave, you'll eventually have to look at things like Cloud Foundry and Windows Azure and make them part of your value add."
VMware lured away two of Google's top engineers to design and build Cloud Foundry. Mark Lucovsky, technical director at VMware, is still with the company, but Derek Collison, chief architect of VMware's Cloud Services division, left the company in February and is planning to release his own commercial version of Cloud Foundry in the coming months, according to a recent report from ZDnet.