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Quanta has a very good reputation for product quality, but it is stepping into a very crowded data center components market with the opening of QCT, said Erik Stromquist, COO of CTL, a Portland, Ore.-based system builder and distributor of components to the channel.
CTL has been working with Quanta servers for some time, and has had quite a bit of success with them, Stromquist said.
However, he said, Quanta is coming into a very crowded market.
"I think Quanta is trying to expand from its low-margin ODM business into a higher-margin business," he said. "The challenge for them is to build a successful business channel. It's the first time for them."
Quanta has built a strong name for itself with major customers such as Facebook and Amazon, Stromquist said. "No one disputes Quantum's products," he said. "But the channel is a different animal."
QCT plans to use Synnex, ASI and possibly other distributors to develop a channel-only business in Quanta-branded products, said QCT's Yang. The initial selection of Synnex and ASI was mainly due to their proximity to QCT's Fremont, Calif., location. In addition, Synnex is also part of the Open Compute Project, Yang said.
Nelson Wang, senior director of sales and marketing for QCT, said the company is launching a premier channel program for select partners on an invitation-only basis. Such partners will have access to such benefits as market development funds, extended RMA and warranty support, as well as a password-protected partner portal, Wang said.