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Lenovo Says New ThinkServers Come With Double The Margins

By Kristin Bent
May 15, 2012    11:40 AM ET

Page 2 of 2

Lenovo also has lined up a more robust internal sales force to navigate partners through its revamped server portfolio.

"A year ago if you asked an internal sales rep, they would have a hard time explaining what a server is," Nelson said. Today, as part of the Enterprise Systems Group, dedicated group of reps for both ThinkServer and ThinkStation products are available to partners.

Although positioned as Lenovo's flagship enterprise server products, the one-way RD530 and two-way RD630 are still on the lower end of the market. But, from a storage perspective, this won't be the case for long. Nelson said new server products equipped with the storage capacity to support larger enterprises and, possibly even data centers, are already in the works, but Lenovo wants to gain traction in the lower-end space before taking its next step.

"The worst mistake we could make is going into the data center and making a mistake," Nelson said. "We're not going to run too fast too soon."

Lenovo's decision to enter the enterprise server space was prompted by requests from channel partners looking to sell end-to-end Lenovo solutions, according to Nelson. The decision also was sparked by the fact that only a few OEMs play in the enterprise service space, Nelson continued. Hewlett-Packard and Dell, two of the more dominant players, are poised to be Lenovo’s biggest rivals.

The ThinkServer RD530 and RD630 will be available in June, starting at $2,399 and $2,699, respectively.



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