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HP Names New Channel Leaders, Searching For Rauch Replacement

By Kevin McLaughlin
June 22, 2012    5:37 PM ET

Page 2 of 4

Meanwhile, in HP's Enterprise group, which includes the Enterprise Servers, Storage and Networking division, HP confirmed that Frank Rauch, vice president of U.S. ESSN channels, is leaving "to pursue other opportunities" effective June 29. CRN first reported Rauch's departure earlier this month.

Filling in on an interim basis will be Randy Seidl, senior vice president and general manager of HP's U.S. Enterprise Group business. He'll be supported in this role by James Mundle, director of channel operations, and Stephen DiFranco, who in May was named vice president of Americas Enterprise channels.

John Convery, executive vice president of vendor relations and marketing for Denali Advanced Integration, a Seattle-based partner, sees the changes as positive ones.

"All of these guys have been there a long time," he said. "It's not like they are bringing in new blood that has to go through a learning curve."

One CEO of an enterprise HP partner, who did not want to be identified, praised HP’s decision to beef up its enterprise group in the wake of the departure of Rauch. He said the changes should provide more aggressive and effective advocacy for solution providers trying to resolve channel conflict and other sales issues in the field.

That said, the latest channel restructuring does not address the silos between the different HP business units that are impacting sales and making it difficult for partners to do business with the company, said the source.

"We’ve been telling them for years that they have too many people and we don’t know who to go to. They need to streamline," said the source. "There is no reason why people can’t learn to do more than one thing -- other than the fact that they have money and want to keep people on the payroll."

"While the PPS and EG channel teams will continue to reside in separate businesses, we remain committed to working closely across business groups in order to make it easier for you to do business with us," HP's channel team wrote in the memo.

NEXT: The HP Channel Re-Org Memo To Partners



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